2020 has been a year of awakening for many of us. From the Black Lives Matter Movement to the #PayUp Campaign, we’ve become more aware of how our actions, our silence, and our privilege impact others and the world around us. As people and consumers, we have a duty and a responsibility to be more mindful about the companies, brands, and people we support and invest in.
We need to consider what role they are playing in the world, and whether they are contributing to its well-being or to its harm. As we explained in our article, “Why You Should Consider Shopping from Ethical Fashion Brands,” we need to educate ourselves so that we can make smarter, healthier choices for ourselves and the environment.
Trust me, I love the affordable, trendy finds from Forever 21 and H&M as much as the next girl, but we cannot accept the current unsafe and unethical status quo of the fashion industry as it currently stands.
At the end of the day, all retailers strive to meet their customers’ demands, so it’s time we demand change. And we can do that by supporting more ethical, sustainable brands, and investing in higher standards to show where our priorities truly lie.
I’ve rounded up 17 Muslim-friendly, modestwear brands that are not only ethical in the way they produce their clothing, but also in their values, missions, and standards from the inside, out.
Whether you are looking for a dressyish outfit for Eid, comfortable loungewear for more laidback summer nights, or modest swimwear for a day at the beach, there are plenty of sustainable, high-quality options from a range of retailers and brands.
Read on to learn more about what amazing brands you can invest in for cleaner clothing, and a cleaner, better world.
Haute Hijab is killing the hijab game and solving all of our hijab-wearing struggles. They offer high quality, breathable and beautifully crafted scarves in a wide-range of fabrics, patterns, and colors that will meet your needs for any occasion. Whether you’re going for an everyday or formal look, they’ll have you covered in style! And you’re not only investing in a brand founded by a strong, empowered Muslim bossbabe, but you’re also investing in an innovative brand that believes and practices ethical, conscious, and intentional retail practices. They make use of fabrics that would otherwise be found in landfills with the aim to minimize the harmful effects of fast fashion. Check out their hijab selection, here.
This Muslim-friendly brand prides itself in being faith conscious, meaning that it uses practices and makes ethical choices that align with the principles of Islam. For example, it avoids using toxic, synthetic, harmful materials, chemically manufactured fabrics, as well as the exploitation of workers. Instead, their beautiful hijabs are made from natural, biodegradable fabrics with smart textiles, which are highly sustainable and therefore are not only kinder to our bodies but to the Earth as well.
This modest brand promotes sustainability and ethical practices at every level of their supply chain by maintaining reasonable inventory levels, using biodegradable packaging and renewable sources of energy, and implementing a slow fashion model. Providing fair wages and ensuring the mental well-being and safety of its workers is also a priority of theirs. Silq Rose is truly an inspirational and incredible brand, and one worth investing in. Plus, their scarves are absolutely beautiful– from the range of lovely shades, to the variety of fabrics with innovative and “smart” textiles. Shop their scarves, here.
This modest fashion brand is family owned and operated by the ever so talented and influential, Ibtihaj Muhammad, the first hijab-wearing American athlete to win an Olympic medal. Her modern and stylish products that range from flowy tunics and kimonos to gorgeously printed dresses and chic jumpsuits are all manufactured in the U.S. This creates more jobs for people locally, and reduces their carbon footprint, which helps contribute to a cleaner environment. Check out her products, here.
From its name to its timeless, modern designs ,this modest brand embodies fairness, equality, and conservation both in spirit and in action. They put forth a lot of care to bring you amazing products in an ethical way. Even with the high demand they are met with as the go-to premium modestwear brand, they do not mass produce their products in order to minimize the level of waste in the environment. Shop their elegant collections, here.
Under-Rapt is the first global modest athleisure fashion and lifestyle brand, and was created with the socially and ethically conscious and modest Muslimah in mind. It combines the high-tech fabric and designs of your favorite athleisure brands like Nike and Lululemon with the finest eco-friendly, sustainable fabrics that are sweat resistant, cooling, hygienic, and breathable. Their products are made to meet all of your needs during your most intense workouts, or for just a casual day out. Contribute to the well-being of the world, and shop their organic, recyclable products, here.
Created by two strong sisters on a mission, women empowerment is at the heart of this fair trade clothing brand. They offer high-quality clothing made from natural, breathable materials that are uniquely designed by women artisans in the Middle East, as well as local designers and artists as well. Purple Impression is positively contributing to the conservation of our planet while elevating women through ethical fashion, without compromising on style or comfort. Their giving talented, underprivileged women the opportunity to use their hand-embroidery skills to create modern, sustainable designs with the hope of changing the world for the better through fashion and art. Check out their meaningful and mindful clothing, here.
This contemporary modest fashion brand strives to offer high quality, yet affordable products that are also ethically produced. INAYAH’s collections are inspired by a combination of vintage, ethnic, and modern styles. To ensure their products are constructed properly and that they are made ethically and safely, they are very heavily involved in the entire process from initial research and design to the final product. As part of their brand’s ethos, they create smaller, limited-edition collections rather than mass producing their products. They pride themselves in being a fashion forward brand capable of meeting their customers’ demands without contributing to more waste. Shop INAYAH’s trendy yet timeless modestwear, here.
Artizara is a lifestyle brand whose products are inspired by the rich and diverse artistry of Islamic regions and cultures. From hand-engraved jewelry with Arabic calligraphy to embroidered tops, and Islamic-inspired patterned kaftans, Artizara showcases the beauty of our heritage in its brand and products. They not only work with artisans around the world, but Artizara generously supports a variety of non-profits including Islamic Relief, Sandy Hook Promise, the Olive Tree Initiative, Developments in Literacy, Fashion Fighting Famine, Circle of Health, and RAHMA to name a few. This charitable and noteworthy brand is also encouraging its customers to do the same by offering to donate 10% of their orders to a charity of their choice. This shows their genuine dedication to giving back to the community. Shop their unique styles where you’ll make a difference with every purchase, here.
As mentioned earlier, being an ethical brand is not limited to the way the business operates, how the products are produced, or what materials are used, but also in the brand’s integral values and ethos as well. Headed Somewear is a lifestyle brand that truly makes the effort of representing all women, including Black, plus-size, and disabled women who normally don’t feel seen, included, or catered to. Their hijab designs are truly one of a kind, where each holds a story and a personality of its own. Their Preserve Collection was a line created to raise awareness about climate change and the severity of global warming. For every purchase made from this collection, $1 is donated to the Natural Resources Defense Council (NRDC). This organization works to ensure the safety of the Earth, as well as its people, plants, animals, and natural systems, by fighting against global crises, including but not limited to climate change. Check out their unique and meaningful hijabs, here.
Founded in 2012 by Annah and her husband, Annah Hariri is a family-owned, modest fashion brand that follows fair trade practices. The founders are mindful of supporting a supply chain that is sustainable, safe, fair, and transparent as they genuinely care about their employees and customers. Shop their stylish modestwear, here.
In Nigerian, AREWA means, “A beautiful woman,” and this brand is truly reflective of that, not only its stylish collection of hijabs, but in its contributions to education for young girls. For every scarf purchased, AREWA will donate one pound to their partners, including the Global Hope Integrated Empowerment Foundation, (GHIEF), to advocate for girls’ education. GHIEF is an NGO based in Abuja, Nigeria that serves the disadvantaged and underprivileged women and children in their communities. Shop their beautiful scarves and support their mission to empower young girls, here.
Lanuuk offers modest contemporary swimwear that is suitable for a range of sizes, body types, and tastes. They pride themselves in working closely with a small, family-run garment manufacturer in the Philippines to provide high-quality products while following ethical and sustainable practices of labor. Check out their full coverage, lightweight, and comfortable swimwear, here.
Elora solves every modest Muslimah’s clothing struggles by offering fully-lined products, as well as maxi dresses and abayas in a variety of lengths for hassle-free styling. With their products, there is no need for layering or altering, phew! Elora’s styles are modern, minimalistic, and classy, and are ethically produced from natural fabrics, blends, and high-quality synthetics. Browse their selection, here.
LYRA is revolutionizing modest swimwear through its contemporary and minimalistic styles. Their designs are made from fast-dry, lightweight, premium quality Italian Carvico fabric that have High UV protection. This brand is both socially and ethically conscious as well. They strive to represent a range of body types while working closely with their tailors to ensure that they meet fair trade standards and ethical working conditions. As promoters of women empowerment, they are also a recognized supporter of the #ThisGirlCan campaign. Order from their chic selection, and get your swim on in style, here.
As America’s first modest fashion brand to be sold in an American department store, Verona Collection has done more than one thing right. Not only did it bring affordable modest fashion into the mainstream by launching into retailers like Macy’s and ASOS, but it also follows socially responsible business practices, by promoting fairness, sustainability, and equality throughout its workplace and supply chain. Verona Collection has also teamed up with Penny Appeal USA to launch Hijabs for Humanity, where all scarf proceeds will be used for empowering women in Kenya, Brazil, The Gambia, Pakistan, and Palestine. Support this inspirational bossbrand by shopping their purposeful hijabs, here.
HAYAH offers modern modestwear in a range of prints that are customized exclusively by the brand, and are digitally printed on their hand picked fabrics. In order to offer the most unique, desired, and timeless designs possible, all of their products are created by their diverse team of women at their Canadian design house. They also work with ethical manufacturers and support fair trade throughout the process of creating their inventive, relatable products for women to enjoy worldwide. Browse their various collections according to your need and style, here.
PaliRoots is not just a sustainable brand, it’s a movement. PaliRooters are on a mission to raise awareness about Palestinian culture and its history through their products that are inspired by the land and its people. Their products are made from unique materials, and are hand-sewn with artisan detail. They also verify the accreditation of their manufacturers to guarantee that their merchandise is produced safely and ethically. Their soaps, which are made from all natural and organic ingredients, as well as their kufiyas are also fair trade.
This humanitarian brand also has a Funding Project with two charitable programs by which they support families and children in Gaza. The PaliRoots Meal Program donates a meal to a child in need for every order placed, and then they donate another meal for every $25 spent after that. Through their PaliRoots Funding Project Program, they organize high-impact campaigns by working with non-profit organizations to serve families and communities in need.
They have donated to campaigns for Feeding Families, Clean Water, Toys for Eid, Tree Planting, Chemotherapy, Water Tankers, Winter Clothing Bundles, and School Supplies and Gear for refugee children in camps. PaliRoots is not only helping those in need, but it’s bridging the gap between communities through compassion, positivity, and respect. Check out their products, here, to join their movement and become a PaliRooter yourself, where you can make an impact by investing in Palestine’s future one purchase at a time.
Whether you decide to continue to shop at fast-fashion retailers, minimize your purchases, or completely avoid it altogether is your personal choice. I don’t believe in the toxic cancel-culture that exists today. Rather, I think we can influence our favorite mainstream retailers and brands through open, honest, and respectful dialogue that would lead to real, genuine, long-term change.
At the same time, it is important to know that there are worthwhile alternatives out there for you to explore and enjoy that are made by and for women just like you.
These brands will not only help you look good, but feel good, too, because their clothing is made with love, purpose, and in a way that aligns with your personal beliefs and values.
Plus, by investing in sustainable brands, you are truly investing in yourself, the environment, and the livelihood of real people. And that has no price tag.
Are there any sustainable brands you love that we didn’t mention? Please share them with us in the comments below!